| Remember Summer? It was hot (in many ways)!
The Summer marked a huge milestone: We began laying the foundation for apps that will help you embrace the responsive web and topped it off with a few big releases.
We picked our three favorite happenings—all with a good responsive fit—to relive Summer in this cold Winter month.
We started our hot season by celebrating an old fan favorite. We couldn’t believe how popular image maps still are. Welcome back to the Image Mapper party!
We noticed image maps were still used everywhere so we decided to throw a party to celebrate the birthday of the second app we ever made.
Imagine a super-cool image but you want different parts of it to be clickable. Chopping it up into dozens of tiny pieces and painstakingly reassembling them is not a good solution.
But with Image Mapper you can make it happen in minutes. Just load up your picture, draw shapes around clickable parts of it, and supply links to create hot spots in your image. Use squares, rectangles, circles, or the unique free-form chicken-nugget-shaped buttons (really). Here’s a view of the Image Mapper workspace:
You’ll find yourself wanting an image map sooner or later!
 Last chance to get Image Mapper for only $4.99
Then things went bananas when we took all our OS X apps out of beta. The first full release of three smashing Mac products was a huge hit with our Apple fans. CoffeeCup OS X apps have arrived!
You asked for them, and we worked our tails off to make it happen. You can now use some of your favorite CoffeeCup apps on your Mac, including a brand new one.
The Web Editor is our OS X code rock star, made for web designers and developers. It’s been praised like crazy ever since it was released:
“WOW… Web Editor is EXCELLENT… I am shocked at how good this software is!”
— John Borzymowski (AKA Vapor John)
Get CoffeeCup on your Mac! Follow the links for one-day-ultimate-low prices:
Get Web Editor (and enjoy tons of genius features that make coding fun)
Get Web Form Builder (for nearly instant, amazing web forms)
Get Web Image Studio (you can be your own graphic designer, really!)
Did you know we reinvented the animated GIF? It was a fun way to end the Summer. 
There’s a new image animator on the block. Now you can create moving graphics for your website that look cool and demand attention.
Create animations from still graphics. Or from videos. Or make high-quality slideshows. And the Living Pictures have got to be the coolest feature yet:
Image not moving? Try this one instead.
Start animating now (at the introductory price of just $29!)
Fun fact: We did a million software updates this year. Actually, the real number is 57. Across the board from Web Calendar, via Direct FTP to our Form Builders and Editors —that’s more than one per week! (Check links for today only low prices and save up to 60% on these awesome app.)
Are you a hardcore CoffeeCupper who already has all this stuff and is dying to learn more about big changes in the world of web design? Alright, here we go: Responsive web design benefits both you and your visitors.
After reading everything else we’ve told you about responsive web design, you might be wondering: “So it makes my design look perfect. So what?”
It’s all about the message and content. The fact is, both desktop and mobile users visit your website because they are looking for something. What they’re looking for needs to be readable on the device they’re using. A squashed down, difficult to read and navigate site makes it harder to access the content and they might try their luck somewhere else (there are great stats on this which we will share with you soon).
Also, the content needs to be exactly the same if they, or people they shared the link with, browse your site from a different device. RWD solves this problem by delivering the exact same content but in a format that is ideal for their screen. They get the same text, pictures, videos, links, and everything else. No need to punish them for using a small screen!
Presenting the same content on smaller screen has some challenges, both from a technical and content perspective. We already summarized the technical challenges, but the content challenges boil down to solving questions like: What is the essential message I want to convey? What content do I need to support it? What is the best order in which to present the content?
You bring that content, we’ll help you overcome the technical challenges. And there’s a reward for you for taking the time to do all this. First, you only have to build and maintain one site instead of one for desktop computers and one for mobile devices. Secondly, both visitors and search engines appreciate well-structured unique content.
But the big fat added bonus here is that all your traffic, content, and inbound and internal links are tied to a single URL. Google and other search engines pick up on this and apply all these little positives to the same URL, resulting in much better search results. That’s called SEO, folks! And it’s just one more reason to go responsive.
Missed the previous 3 parts of this article? You can get an overview here. | 
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